2015 Campaign Snapshot
Money Smart Week 2015 featured more than 4,500 events and registered partners as well as 184,532 consumer participants/attendees across the country. In the 14th year of the program, these numbers represent enormous growth from the inaugural campaign in 2002, which was limited to a city-based effort in Chicago including 40 events.
Much of the activity is concentrated in the Midwest where groups of partner organizations have formed planning teams throughout several states to concentrate event offerings and promotion to local residents. Using resources made available by the Chicago Fed and a campaign model as a guide, these local groups take a grass roots approach to bring Money Smart Week to their communities. Often rolled up into a larger statewide campaign, each planning team meets independently, determines the scope of their efforts, develops a communication plan and executes the events/activities. This type of hyper-local approach and ‘ownership’ of the campaign by the partners has proven highly effective. Currently, eighteen states have developed one or more (sometime up to a few dozen) planning teams under this model.
A major factor in contributing to the spread of Money Smart Week around the country has been national partnerships with the American Library Association, the Financial Planners Association, Certified Financial Planner Board of Standards, the Consumer Financial Protection Bureau, and USDA Cooperative Extension. These groups encourage their members to participate and offer events during the scheduled week which led to activity in all 50 states. As members increase their participation and other national partnerships are formed, the goal will be to create a two-tiered structure where national partners and community based planning teams work together for more consistent partner involvement between states.
Money Smart Week is a registered service mark of the Federal Reserve Bank of Chicago.