Money Smart Week relies heavily on a grassroots and multi-organization approach to promotion. While the Federal Reserve Bank of Chicago provides some overall media and promotional material support, most of the marketing and advertising is coordinated at the local level. Individual partners and planning teams in each state use standardized artwork and talking points created by the Chicago Fed to then design their own advertisements, fliers, press releases and more. As highlighted in the media section of this report, social media is also a critical component of the overall promotional campaign and used heavily by partnering organizations.
Hawaii State Library promotes a session featuring young entrepreneurs.
Money Smart Week 2015 banners hang along LaSalle Street in Chicago's Financial District.
Governor Terry Branstad of Iowa is joined by several Money Smart Week partners as he signs a proclamation for Money Smart Week.
Around Easter, the Money Smart Week Michigan Facebook page had a clever way of promoting this year’s events.
Money Smart Week Wisconsin shows off some of their promo materials for scheduled events.
Federal Reserve Bank of Dallas–El Paso branch staff (and ‘Ben Franklin’) promote Money Smart Week by handing out materials at a local mall.
The Oakland County Michigan schedule looked packed with some great educational events.
Highland Township Library in Michigan proudly supports Money Smart Week.